Mark Zuckerberg & The War for Our Digital Brains

Mark Zuckerberg is both ally and enemy in the war for our digital brains. 

He’s an ally because he’s open sourced Meta’s AI models.

Meta's AI models are now freely available for anyone to download, use, and modify.

This allows us to own and control the intelligence of our own digital brains.

And this is amazing…

But don’t get confused.

Zuckerberg doesn’t want us to own our digital brains. 

He wants Meta (the parent company behind Facebook, Instagram and WhatsApp) to own them.

This is a master strategic play to make that happen…

And why Zuckerberg is also an enemy in the war for our digital brains. 

Zuckerberg announces LLAMA3: Meta's open-source AI model.

In this video Zuckerberg clearly articulates the importance of open source in winning the war for our digital brains:

“Open source gives you control to customize and run your own model...You don’t have to send your data to another company.”

By open sourcing Meta’s AI models, Zuckerberg is giving us the ability to own and control the intelligence component of our digital brains.

And to use that intelligence along with storage, retrieval, and hosting that we also control.

Instead of having to use a corporate owned digital brain like OpenAI’s ChatGPT. 

This is why Zuckerberg is a huge ally in the war for our digital brains. 

But this is only true when using Meta’s AI models outside of Meta.

If you use Meta’s AI models on Facebook, Instagram, What’s App or any other Meta platform you don’t control the model….

Meta does.

And when using Meta’s AI models on Facebook, Instagram, What’s App or any other Meta platforms you ARE sending your data to a company…

And that company is Meta.

Now we can see Zuckerberg's primary motive for open-sourcing Meta's AI models.

He’s removing intelligence as a competitive advantage in the war for our digital brains. 

And in doing so making the war all about the other components needed for a digital brain:

• Storage
• Retrieval
• Hosting

And this is what Zuckerberg’s Facebook, Instagram, What’s App and other platforms are all about.

They make it simple to store, host, and retrieve our digital data and knowledge.

See what’s happening yet?

Open sourcing Meta’s AI models isn’t about helping us own our digital brains.

It’s about blocking OpenAI, Google, Microsoft and other corporate digital brain providers from owning them…

So that Meta can.

Zuckerberg is betting that companies will use Meta’s AI models outside of Meta.

But that individuals will continue using Meta’s AI models via Facebook, Instagram, What’s App and Meta’s other platforms. 

And since Meta focuses primarily on individuals, that’s what matters. 

Offering Meta’s models to the industry for free will likely make Meta’s AI models the industry standard.

Instead of one of their other closed source competitors like OpenAI, Google, or Microsoft. 

This ensures that Meta always has access to the best AI models to drive their consumer services.

And destroys the revenues that would have otherwise been earned by companies that do focus on businesses, like OpenAI, Google, and Microsoft. 

But by attacking rival AI providers, Zuckerberg is also arming us against Meta itself.

Fighting Zuckerberg with Zuckerberg

Zuckerberg has given us a state of the art AI model that we can use to own and control the intelligence layer of our digital brain.

This is a huge weapon that we can use to win the war for our digital brains. 

But we have to use it.

To do so we need to make it as easy as possible for individuals to leverage this intelligence within their own digital brain…

Instead of those controlled by Meta.

This is why I’m working to build my own digital brain.

And I’m hoping to make it easy for others to do the same.

I’m sharing my journey step by step via my blog at DaveWaring.com and free email list which you can join here if you have not already. 

Thanks for reading!

Dave

P.S. I’ve started a free community for those interested in creating, controlling, and benefiting from their own digital brain, and helping others do the same. You can join for free at DigitalBrainBase.com.  Hope to see you there.